Virtual Shelf Testing with Webcam Eye-Tracking
Optimize Product Visibility and Shopper Insights Through Remote Behavioral Research
What Insights Can You Get from Shelf Testing?
Discover what attracts your customers attention and influences their purchase decisions
A/B Testing for Packaging
Compare different packaging designs to identify which one attracts the most visual attention from shoppers. See how design elements influence consumer choices and make informed decisions for your product's packaging
Brand Visibility Analysis
Analyze how pricing displays and promotional elements influence customer perceptions and decisions. Understand the impact of pricing and offers on consumer behavior and sales performance.
Pricing & Promotion Impact
Analyze how pricing displays and promotional elements influence customer perception and decision-making.
See the Difference
Compare the shelf before and after eye-tracking analysis
Drag the slider to see how eye-tracking reveals which products attract the most attention, helping you optimize packaging design for maximum visibility.
How It Works
Start testing your products on Virtual Shelf in three simple steps
Design Your Shelf Layout
Use our intuitive shelf builder to create a custom virtual shelf. Arrange products, test different layouts, or use the randomization feature to eliminate position bias.
Recruit Participants
Invite participants to view your shelf designs. Our platform uses their webcam to track eye movements, capturing where they look and for how long.
Analyze Results
Review heatmaps, click data, and AOI Metrics to understand shopper behavior, refine product design, and make data-driven decisions. AOIs are automatically generated for each SKU!
Powerful Shelf Designer
Our intuitive WYSIWYG editor makes it easy to create and customize virtual shelf layouts
Background Clipping
Easily remove backgrounds from product images with our automated clipping tool for clean, professional-looking shelf layouts.
Scale & Move Products
Resize and position products using intuitive drag-and-drop controls.
Multiply Products
Quickly multiply products to fill shelves with a single click, saving time when creating realistic shelf layouts.
3D Effect
Add depth and a 3D effect to your layouts by layering products.
Prices & Labels
Add price tags and product labels to investigate their influence on decision-making.
Product Randomization
Automatically randomize product placement to test different shelf arrangements and eliminate position bias.
Understanding Consumer Attention and Decision-Making
Everything you need to make data-driven decisions
Eye-Tracking Heatmaps
Visualize where customers look, how long they focus on each product, and what catches their attention first.
Mouse Clicks
Track where users click to indicate interest, providing additional insights into product selection behavior.
AOIs and Decision Time Analytics
Measure how quickly customers make decisions, helping you understand purchase behavior and product appeal. Our detailed metrics include Visual Attention Index (VAI), Time To First Fixation (TTFF), and many others.
Ready-to-Analyze Data
Participant data is saved automatically after each session and made instantly available for analysis, so you can review your results without waiting.
Shelf Testing Pricing
Advanced Shelf Designer
Sold as an additional module to any RealEye license
Special Launch Pricing
For all purchases made before May 16th:
Get access to this module until the end of 2025 + priority in feedback / custom developments!
Try Before You Buy
Free trial is available anytime with no credit card required. Additionally, until May 16th, test the full module functionality on any existing RealEye license.
- Background clipping for product images
- Products on shelf randomization
- Scaling, multiplying, and moving products
- Adding prices and labels on shelf
- User-friendly WYSIWYG editor
Frequently Asked Questions
What do the metrics on the AOI mean?
In our Analytics Dashboard, you can explore key metrics like Visual Attention Index (VAI), Time to First Fixation (TTFF), and Fixation Duration to understand how viewers interact with your products. Learn more about these metrics here.
How accurate is webcam eye-tracking?
RealEye provides an accuracy of ~110 px. This allows for what we call "single button accuracy" in analyzing user interactions. Gaze points can be estimated at a frequency of up to 60 Hz.
For in-depth analysis of webcam eye-tracking accuracy check the following articles:
What types of products can I test with the RealEye Shelf-Testing module?
Our shelf testing works well with any product category, including CPG, beauty, electronics, and more. The key is having clear images of your shelf arrangements that participants can easily view and interact with.
How do I recruit participants for my tests?
It's very easy! Just send the participation link to your own testers, or use RealEye panelists if you need help with fielding. Learn more here.
How long does it take to get results?
Initial results are available as soon as your first participants complete the test. If you use RealEye panelists, results are typically delivered within 1–3 business days, depending on the size of your participant pool.
Ready to Start Shelf Testing?
Discover how customers see your product - and what attracts their attention.